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Exacta provides ultra high performance servers that are used in the most demanding of environments. They came to us with a classic challenge. It was already successful but growth had flattened out, and its dynamic and entrepreneurial CEO was looking at how to reinvigorate the business and kickstart a new phase of rapid but sustainable growth. Together, we developed a fresh business plan, streamlined the product portfolio and created a new brand positioning, proposition and identity that revitalised the business and led to double digit growth.