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Sheppy’s Cider is one of the oldest cider brands in the world. We worked with David Sheppy, the fifth generation master of cider and his wife Louisa, to develop a brand that could encapsulate 200 years of heritage whilst competing against both traditional and new cider brands with aggressive marketing strategies and deep pockets. We rationalised the product portfolio, streamlining it from 17 variants down to 7 and created a brand positioning, proposition and identity built around their heritage and provenance.