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The Safeguarding Company originally came to us for advice on changing their name but our review of their business plan and revenue streams identified a number of additional opportunities to transform the brand. Under their previous name, OneTeamLogic, the company had found itself competing with software businesses on product features rather than leveraging their superior knowledge and experience of safeguarding vulnerable children and adults. The new brand positioning, proposition, name and identity have allowed the company to establish themselves as leaders in their field.